Top 5 Unique Cultural Festivals in Latvia

Latvia may be small in size, but it’s mighty in culture. From ancient pagan traditions to modern music extravaganzas, the country is home to some of the most vibrant and unique festivals in Europe. Before you pack your bags, don’t forget to apply for Latvia tourist visa to ensure a smooth entry into this Baltic wonderland. Once that’s sorted, you’ll be all set to immerse yourself in unforgettable celebrations that blend folklore, art, music, and nature.

Whether you're a culture buff, a music lover, or just looking for a different kind of travel experience, Latvia’s festivals will surprise and delight you.

1. Jāņi – Midsummer Magic (June)

Jāņi, also known as Līgo, is Latvia’s most iconic celebration. Held during the summer solstice in late June, this ancient pagan festival honors the longest day of the year with bonfires, traditional songs, flower crowns, and plenty of local beer and cheese.

Latvians head to the countryside to celebrate, often staying up all night singing folk songs around roaring fires and jumping over flames to bring good luck. It’s a magical way to experience the country’s deep-rooted connection to nature and tradition.

Don’t miss: Making your own floral wreath and tasting Jāņu siers (Midsummer cheese).

2. Latvian Song and Dance Festival (Every 5 Years – Next in 2028)

Recognized by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity, the Latvian Song and Dance Festival is a once-in-a-lifetime experience. Thousands of singers and dancers gather in Riga, dressed in colorful folk costumes, performing harmonized songs and intricate dances passed down through generations.

Even if you don't understand the language, the energy and unity of the performances are truly moving.

Travel tip: Be sure to apply for Latvia tourist visa well in advance if you're planning to attend this massive cultural event, as it draws visitors from all over the world.

3. Positivus Festival (July)

For something a little more modern, head to Positivus Festival, the largest music and arts festival in the Baltics. Held in the coastal town of Salacgrīva, this event attracts international acts, indie bands, and local talent, creating a laid-back, open-air vibe that feels like a Baltic version of Glastonbury.

In addition to music, you’ll find food trucks, yoga workshops, art installations, and pop-up shops—making it a full cultural escape by the sea.

Insider tip: Camp out with locals for the full experience—it’s as much about community as it is about music.

4. Riga City Festival (August)

Each August, Latvia’s capital transforms into a lively street party during the Riga City Festival. Parks, plazas, and historic neighborhoods fill with performances, markets, parades, and fireworks celebrating Riga’s rich history and modern spirit.

Expect folk dancing, jazz concerts, food tasting events, and a fantastic light show over the Daugava River. It’s a great time to explore the city’s architectural charm while enjoying a festive atmosphere.

If you're planning a summer visit, this event is a must-add to your itinerary.

5. Winter Solstice Celebrations (December)

While Christmas is widely celebrated in Latvia, the Winter Solstice holds its own special place in Latvian tradition. Rooted in pre-Christian customs, this festival involves storytelling, mask-wearing, fortune-telling, and symbolic rituals to welcome the rebirth of the sun.

You’ll find cultural performances and festive markets in towns like Sigulda and Cēsis, where locals honor the old ways with warmth and a deep sense of community.

Pro tip: The quieter countryside celebrations give you a more intimate glimpse into Latvia’s soul.

Planning a Trip? Don’t Forget the Visa for Visiting Latvia

Before you dive into these unique experiences, make sure your travel paperwork is ready. Many travelers can easily apply for Latvia tourist visa online or through their local consulate. Depending on your nationality, you may need a Schengen visa, which grants access to Latvia and other European countries in the zone.

If you’re wondering about the visa for visiting Latvia, here’s a simple breakdown:

• Check your eligibility and visa type (most travelers require a short-term Schengen visa).
• Gather your documents (passport, photos, travel insurance, itinerary, etc.).
• Apply through the official visa center or consulate.
• Schedule an appointment and pay the fee.
• Wait for your approval and prepare for your cultural adventure!

Conclusion: Discover Latvia Through Its Festivals

Latvia’s festivals are more than just events—they’re windows into the nation’s soul. Whether you're dancing around bonfires during Jāņi, getting swept up in choral harmonies, or sipping craft beer by the sea at Positivus, each celebration is a beautiful blend of past and present.

But before you embark on your cultural journey, it’s essential to know how to get Latvia visa. With the right documentation in hand, you’ll be free to enjoy every moment—stress-free and fully immersed in the experience.

So, ready to celebrate like a local? Start your planning today, and Latvia will welcome you with open arms and a festival just around the corner.